How to Improve the SEO of your Shopify Store
Shopify is used for many reasons by different people. SEO is automated and hence takes care of all the work on the site with much influence from you. There is no perfect system, and as a result, there are many ways to upgrade it. Unlike blogs, these Shopify stores have a specific structure. You can increase traffic to your store by making sure it is optimized. SEO is a lengthy process and could be a difficult task. It is therefore essential to build a solid base for the success of your site. There are two parts to an SEO namely onsite and offsite SEO. This article will expound on the two categories of SEO.
For full optimization of the site, onsite SEO takes advantage of keywords. This words should be used for description, in the title and body content. More information on the site can be added by use of links that direct users of the site. People on the internet use certain words to easily find what they want and it would be advisable if you used them on the site too. Use relevant words that are highly competitive to capture attention of customers. There are sites that rank such words and they would be very useful in your research. Once you have created your target keywords, the next step is to make sure you optimize your site using those keywords. Your homepage should be optimized with main words. This can be done in Shopify by changing the homepage title in your online store. On the page that includes descriptions, use a few of the keywords for optimization purposes. When optimizing pages, you need to decide how you will arrange your products; you can create collections for them or make a blog post. It is also very important to remember to add link on your page content. A sluggish sight will not do you any good, therefore it is critical that it is running smoothly. You should avoid adding features such as widgets to your Spotify store that will make it run slowly. It is advisable that you compress your photos to reduce their size. Images processed Photoshop could very large and lead to a slow running of the site. You site should be easily usable on mobile phones. If this is not put into consideration, you may lose many clients on your site.
Backlinks on your site are shown by the help of offsite optimization. Several backlinks to your site will help your Google show your site in the first pages of a user’s search. To increase your backlinks, publish your blog post on other people’s blogs especially if they are famous.