Value Added Reseller or known simply as VAR is a company that is centered more on how to improve the overall worth of third party products by incorporating customized service or product and then, resell to end users, hence their name. Value added resellers do play a significant role particularly in Information Technology or IT industry. So what they do is, get the core products and offer other services or products on top of it whether installation services, troubleshooting, additional hardware, exceptional consulting services and a lot more.
These value added resellers do exist as they represent as integral distribution medium for various manufacturers most especially for those that are in the information technology industry. What value added resellers do is take the entire system or at times, just the core of the software or hardware product and from there, customize it as well as the packaging for the benefit of the consumers.
While these resellers are customizing the product and turn it to a whole new one, they aren’t still seen to be the main manufacturer but they have to know everything about the product sold. This is essential in order for them to customize, test, install and also, maintain it correctly whenever customers asked them to. Once the IT company has seen the benefit that a value added reseller can bring to them, they start to establish a deeper and more professional relationship by offering product discounts to be able to boost their sales. There are some resellers that are exclusively dealing with one company but most are carrying a few or more brands to provide more options to customers.
IT value added resellers are benefiting everyone in the information technology sector. Not only that the parent manufacturer will be able to reach to wider audience but also, it can help improving an already existing product. And on the part of the clients and consumers, this enables them to take advantage of technology in full.
When it comes to choosing IT VAR for your IT products on the other hand, it is imperative that you only work with the ones who have established its name in the industry. This ensures that they can deliver whatever they claim and never fail you as well as your potential market. You can have an idea on what to expect from these IT value added resellers by taking a portion of your time reading reviews online. Given that there are other sites that are criticizing value added resellers, you can be certain to find reviews that are unbiased and honest. This will then let you ensure that you’re making the right decision on which company you should work on with to further enhance and improve your existing IT products and services.
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